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Primo developed To the Max, an 80’s inspired energetic anthem. We looked to the 1986 national aerobic championships as our primary visual inspiration. Primo the crafted a narrative of a dance duo attracted to each other, but unable to make a move until they have achieved their ultimate goal. She is one of my favorite people to collaborate with and I look forward to future projects
Laura Lee Bishop | Joe Barlow | Arturo Abraham Fuentes | John Michael Taylor
Click the image below to watch the entire music video
Video of the Year Finalist – 2018
Austin Music Video Festival