Welcome to Hell

Our Welcome to Hell campaign launched alongside Diablo IV, delivering a bold out-of-home experience that captured the game’s dark allure and rich storytelling. With layered visuals and hidden meanings, the campaign invited players to step beyond the surface and immerse themselves in the depths of Sanctuary.

The ominous billboards encouraged onlookers to enter the abyss and feel the game’s intensity firsthand. Beginning with city-specific artwork in New York, Los Angeles, Toronto, and Miami, the campaign quickly expanded to major cities worldwide, amplifying the anticipation and excitement around Diablo IV’s release.

John Mueller | Nikki Scoggins | Michael Carrillo | Rachel Siteman | Daniela Rodriguez | Charie LeMasters | Randy Steingieser

Click the image below to watch a mockup of a transit billboard.