Brand Toolkits

World of Warcraft: Dragonflight

Dragonflight signaled a return to high fantasy for World of Warcraft. I led the development of the expansion’s visual identity, creating the official logo and comprehensive style guide. These foundational tools shaped everything from key art to trailers, helping set the tone for the entire launch.

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Allickson Construction

Allickson Construction wanted a brand that felt as solid and dependable as the work his team builds. I designed a no-nonsense logo and a clean, straightforward identity system grounded in strong typography and subtle design details that reflect craftsmanship, reliability, and pride in the work.

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Philadelphia Fusion

Before the Overwatch League restructured, I worked on an early-stage rebrand for the Philadelphia Fusion. The goal was to evolve their identity while staying true to their roots in the city’s grit and energy. Though the project was cut short, these initial explorations show the direction we were heading.

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Rock ‘n’ Roll Racing

The return of Rock ‘n’ Roll Racing meant building a look as bold as the gameplay. This logo refresh celebrates speed, destruction, and metal.

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