Born to Soar

Dragonflight marked a return to high fantasy for World of Warcraft. The expansion centered around ancient dragons and the islands they come from. I had the opportunity to build the majority of the expansion’s visual identity by creating the official logo and style guide, helping define the tone and direction for all supporting materials.

Below are logo progression slides and highlights from the style guide.

Logo Progression and Icon Design
Jorge Calleja | Erik Jensen | Ryan Tretter | Alexander Mangold | Dino Sulprizo | Martin Nguyen | Ross Donaldson | Paul Finochio