Home of the Classic Hits

Grav had become a beloved name in the cannabis world, but our packaging hadn’t evolved. For this project, I designed a full system-wide redesign across 250+ SKUs, reimagining the entire unboxing experience. The goal was to hit characteristics that felt playful, premium, and modern. Bold color blocking, unique illustrations, and a modular layout systems to create instant shelf pop and storytelling potential.

David Daily | Tristen Blackett